Recent results from polls indicate nearly 66% of all businesses do not have a digital marketing plan in place to attract new business, but instead, perform digital marketing without a plan of activities to make it successful. Experts indicate using digital marketing without an approach is common, but not good business. Says Craig Wilson, spokesperson for Sticky digital marketing agency , "The purpose of digital marketing in the first place is to help businesses grow by generating more leads and converting more opportunities. While some business teams get lucky and do this on their own, most don't have the know-how or experience to put together a viable campaign."